Gamification is one of the most buzzed-about concepts in the app world. Clients are constantly asking us to “gamify” their products. And it’s not just startups, either. A Gartner study predicts that by 2015, more than 70% of the world’s biggest companies will have gamified apps.
For those who don’t know, gamification refers to adding game elements — points, badges, milestones, to name a few — to non-game applications. If you’ve used the internet to do just about anything in the past year, you’ve no doubt encountered it.
Now, I’m no fan of the Pimp My Ride approach to development — that is, adding features for the sake of adding features. I’ve written about the dangers of going down that road, and urge you to think hard about your goals before deciding to test gamification in your app.
But for many products, game elements can boost user acquisition, engagement and spending. We’ve found this to be true with apps we’ve built in a variety of industries.
If you’re looking to gamify your app, but don’t know where to start, here’s a list of eight ideas that winning companies — startups and established players alike — use.
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