We post a lot of hyperlinks over on our Twitter account each week. But we know it can be hard to keep up with all that knowledge.

Each week we pick the best of what we've looked at and post it in The Recap.

Coding Principles Every Engineer Should Know. This well thought out article lays down some of the basics for programmers/developers/engineers.

If you run a Software as a Service business, churn is always at the top of your mind. Specifically, decreasing the amount of churn in your SaaS app. Here are 6 Easy to Implement Tactics That Will Turn Churn Around

There's no denying the importance of having a Content Marketing strategy. Inbound is where it's at for qualified leads and conversions. In All Content is Marketing, Des Traynor from Intercom stresses the point that you should be thinking about all of your communications, FAQs, Docs, Press Releases, Welcome messages, etc, as a part of your marketing efforts.

Designers aren't just painting by numbers. Interesting thoughts on the 100+ things designers do.

DESIGN is as important as TECHNOLOGY is a fantastic essay from Irene Au at Khosla Ventures. She makes the point that as technology itself becomes more commoditized, those who focus on well-designed products and services will prosper.

As a data-informed company, we love our analytics tools. In Just Enough Statistics to Get the Product Job Done Teresa Torres argues the importance of having at least a base level of understanding of statistics for interpreting those analytics.

If you have anything at all to do with Sales, The 39 Best Pieces of Sales Advice You’ll Hear This Year from First Round Capital and Wiley Cerilli is a must read.

This weeks productivity was helped along by the musical stylings of Aphex Twin, Daft Punk, The Doors and Alistair Griffin.

That's it for The Recap. See you next week!